Providing attendees with a full understanding of the digital marketing concepts and introduce them to live examples of the recent day best practice. Attendees will be able to understand and use online marketing tools in optimizing and advertising websites and social media pages (SEM / SMM), generate leads online, use Google AdWords and Social media for advertising and engaging potential customers, monitor and measure digital marketing performance by using advanced web analytics tools.

Familiarize participants with the new tools of digital era, understand what is online strategy, presence on the web and importance of social media for the business, how to measure and optimize the efficiency of digital tools and devices, what it takes to be ready for digitalization and how to modify the business to couple with the new era, In addition to best practices with real and clear life examples from the industry.

Live broadcast .

Practical application on all outlines.

Worksheets are requested at the end of each outline.

A final project is requested at the end of the course

Electronic Training Materials